design body language

LIKE HUMAN BODY LANGUAGE, graphic design expresses similar implied non-verbal attitudes or values. Graphic design is a method of differentiating business or products in the market. Graphic design is considered of equal value to other intangible assets like special customer offerings or an in-house mailing list or goodwill. Design builds a sense of community or… Continue reading design body language

subconscious implication

I renamed a number of companies and products that would otherwise have misled or confused the potential customer. Do not underestimate the power of a good name. I refer you to this book. These principles, since 1980, have been a key part of marketing communications. Positioning the Battle for Your Mind. Positioning Wiki Designers usually… Continue reading subconscious implication

search for perfection

Sabon type family is sometimes referred to as Elegant Garamond. Jan Tschichold (1902–1974) is a person of interest in the world of graphic design. He worked hard perfecting – or searching for perfection – in various project. One of my favorites was his creation of the Sabon type family in 1964. Tschichold was a… Continue reading search for perfection

motion and implication

Psychological studies have shown that when a character is traveling right to left, it makes the viewer uncomfortable, while movement from left to right is seen as natural and visually pleasing. We humans are a species of pattern and balance, so many film composition rules are designed to create pleasing, balanced images, and going from… Continue reading motion and implication

kerning type

Kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letter forms, while tracking (letter-spacing) adjusts spacing uniformly over a range of characters. In a well-kerned font, the two-dimensional blank spaces between each pair of characters all have… Continue reading kerning type